Clickstream data is the set of all browser histories from a panel of users.
Specifically it's the web browsing history of millions of device users from hundreds of countries in a timelined sequence:
Millions of users
Multiple devices
Millions of websites (including all high value /specialist websites)
Hundred of countries worldwide
Over time
The Universal Clickstream dataset is rich in answers about real visitor activity across the web:
Learn more about your visitors, where they come from.
See what they search for on other websites.
Understand what other important websites key users visit and spot missed points of influence.
Learn where and how your competitors are outperforming you.
Identify the impact of content changes.
Study specific events.
We perform comparative analysis of site journeys, time ranges or behaviors of subsets of users. Any question formulated can be replayed on historical data.
Work with our Insights Team to perform specific analyses for your needs:
True Visitor Segmentation
Shopper Journey Profiling
Lost Traffic and Promo opportunities
Content impact analysis
Specific event monitoring
Period on period change reporting
Just Data?
We can extract subsets of clickstream data from 1000’s of sites worldwide including key and specialist online retailers. Ta;lk to us to discuss a dataset specific to your needs.
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